Plum Jam (1114142) - Dulux Paints Colour Shade Card

Your Guide to Plum Jam (1114142)

Plum Jam (1114142) is a deep red shade by Dulux - a deep tone that's best saved for a feature wall rather than the whole room. The warm undertone means it settles best next to warm whites and natural timber.

Best Spaces for Plum Jam

• Feature and accent walls: one wall in a bold shade gives a room a strong focal point.
• Powder rooms and cloakrooms: compact, occasional-use rooms are the safest place to go dark.
• The wall behind a bed: a deep shade on the headboard wall gives a calm, hotel-like feel.
• Home theatres and TV rooms: deep colours cut screen glare and make the space feel immersive.

Building a Palette With Plum Jam

For a whole-home look, use Plum Jam as a feature against paler walls and bring in:

• Soft grey - for a calm, modern pairing.
• Warm white and cream - to give the eye somewhere to rest.
• Brass or blush - to soften or lift the tone.

Threading one pairing from space to space keeps everything looking deliberate.

Light and the Right Finish

In different light: Plum Jam shows its depth in good light but can flatten in a dim room, so keep it where light is strong.

Best finish: A flat matt finish shows it at its richest and suits feature walls; use a washable soft-sheen in kitchens and bathrooms.

Worth Knowing

Brush a tester onto your own walls first - red can look different at noon and by lamplight. Deep colours read best with two coats over a tinted basecoat.