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Q.

What is a White-Label ATM?

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In India, a White-Label ATM (WLA) refers to an automated teller machine set up, owned, and operated by non-bank entities. But it is available for use by customers of any bank. These ATMs are branded and managed by non-banking companies registered under the Companies Act and authorised by the Reserve Bank of India (RBI) under its 2012 guidelines. Let me tell you more about what is white label ATM below.

What is a White Label ATM in India?

White-label ATMs are different from regular bank ATMs, which are operated directly by banks. While both allow users to perform basic banking functions like cash withdrawals, balance inquiries, and mini statements.

  1. WLAs do not display any bank branding and are usually operated by companies such as Tata Indicash, Hitachi Money Spot, and India1 ATM.

  2. These ATMs are especially important in rural and semi-urban areas, where banks may not have a strong physical presence. 

  3. By allowing non-bank entities to install ATMs, the RBI aims to increase financial inclusion and improve ATM penetration in underserved regions.

  4. Customers of any bank can use the WLA using their debit card. WLAs typically do not allow cash deposits, only withdrawals and basic inquiries.

I hope you found this helpful.

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