Expert Real Estate Photography for Property Marketing

Imagine you're shopping for clothes online. You find a style you like and choose the perfect size. Every detail is listed, from the fabric type to the color. But there are no photos of the item! It feels strange, doesn't it? The same goes for users searching for properties online. Without real estate photography, they have a similar experience—missing out on crucial visuals.

Airbnb found out that properties with good photos get 24% more bookings, and 26% higher per night price, which translates into 40% more earnings. We, at NoBroker, have seen that the properties with photos have 5 times higher interactions and faster rent-outs.

11 Tips for Showcasing Your Property in Pictures

The advancement of smartphones has allowed us to take really good pictures without having a professional camera. However, there are certain tips that will help the photos stand out from the rest. We’ll have a look at those tips here-

1. Clean it Up

It’s important that you clean the place before taking any photographs, for furnished as well as unfurnished houses. A place that looks neat will always appeal to users against a place that’s shabby. A clean place can clearly highlight the availability & utilization of the available space. If you want your house professionally cleaned Click here.

Read: How to Rent Your Commercial Property To A Big Franchise

2. Let There Be Light

Lighting is one of the most crucial factors when it comes to photography.  Light can make or break the photo.

Although, professionals resort to high tech tools such as flashguns, flash diffusers, flash umbrellas etc. When taking a photograph by phone, you can make sure that the photos are taken during daylight so that there’s maximum light available & every detail of the house is visible.

3. Every Detail Matters

It’s important that the tenant/buyer has a clear idea of what’s in store for him. The elevation or photo of the outer appearance of the building is as important as the interior photos of the room. The elevation gives an idea of the age & condition of the building. Apart from this, while taking photos, make sure that you take photos of every room including the elevation, washroom & parking so that the user is well informed

Read: Make A Free Listing Or Free Ad For Your House & Apartment Up For Rent.

4. Find the Perfect Angle

Apart from lighting, the angle is what differentiates a good photo from the average one. The angle, depending upon the subject being shot differs. In our case, while shooting a room or a house interior, it’s important that we cover the maximum area of the room. One way to achieve this is using a wide-angle lens. But since we are shooting with a phone camera, taking photos from corners in landscape/horizontal mode will allow you to cover maximum room area.

5. Storage & Furnishing

Different cities have different understandings of the furnishing element of the property. While a flat can be called semi-furnished in one city, the same flat can be called unfurnished in other cities. Hence, it is important to showcase the available furniture in photographs so that the confusion is resolved.

6. Focus

Drawing the viewer's eye to what you want them to remember about your property is the goal of photography. Determine the nicest element in the room, yard, or other location that you want the audience to notice, and draw emphasis to it in your images. Don't try to capture everything all at once. Emphasise the photo's main subject and leave out everything distracting.

7. Multiple camera shots

Take multiple shots of the same room from various angles, especially in small spaces such as bathrooms. Take photographs from various angles and heights because the lighting and frame of reference fluctuate based on where you stand. Corner shots give the photo more depth, however, shooting straight at a flat wall makes the room appear smaller.

8. Avoid glare

A clear day is perfect for photographing a home, but don't let glare mar your shot by washing out the room. Direct sunlight can mess up the lighting in a room, especially if it's painted a dark hue, making it appear darker than it is. When taking images, consider the angle of the sun and decide which type of light would best showcase the place. This tip solves the issue - of how to take pictures of your house to sell online.

9. Exterior View

One of the best methods to attract renters is to improve your property's curb appeal, and the outside living area is a popular amenity. An outside scene can be an attractive feature even if you're listing in the fall or winter. A layer of snow, for example, highlights a large yard, while the hues of fall foliage entice renters to imagine themselves on the terrace later in the year.

10. Minus You

11. Highlight the Storage

Another factor to highlight is the storage space available in the house. Many people prefer to use the storages available for the things that are rarely used. The clear highlight of it can help tenants/buyers take a decision according to the stuff they own.

Follow these expert Real Estate Photography tips to showcase every detail of your house in the best light and create an irresistible visual appeal. Say goodbye to missed opportunities with potential buyers simply due to the lack of visuals. With NoBroker images, you can showcase your property's true potential and attract more interested buyers. 

Avoid capturing your reflection in the image when photography bathrooms or other locations with mirrors. Make sure the animals don't photobomb your photographic session if the house is pet friendly and occupied. This tip is an important part of the catalogue - how to take photos to sell your house?

Another factor to highlight is the storage space available in the house. Many people prefer to use the storages available for the things that are rarely used. The clear highlight of it can help tenants/buyers take a decision according to the stuff they own.

So, get clicking with these tips & get a tenant faster without paying brokerage only on NoBroker. Click below to post your property with NoBroker images.

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